Sunday, January 20, 2008

Fictional Brands

Last Sunday's Toronto Star had an interesting story about fictional brands from film and literature that have inspired real-life products. Some examples include HOLIDAY INN hotels, said to have been inspired by the 1942 Bing Crosby movie of the same name, and BRAWNDO energy drink, a fake brand from Mike Judge's 2006 film Idiocracy. There's even a term describing this phenomena: "defictionalization".